VoiceFlash premiere: first voice-controlled web application in the hotel industry
VoiceFlash in operation
Dortmund, 12 July 2010
- Interactive video interface for MAVIDA Balance Hotel & Spa
- Voice control using VoiceFlash technology
- Personal online dialogue for improved response and conversion
The MAVIDA Balance Hotel & Spa will in future feature an interactive video interface online. VoiceFlash will be used for the first time in the hotel industry. Using the technology developed by .dotkomm rich media solutions and MATERNA Communications, the user controls the entire interface interactively with his voice. The mouse is redundant, and voice input takes place via a commercially available headset or the computer's microphone.
Hotel owner Ilona Hagleitner greets guests in person on the homepage of www.mavida.at. She communicates directly with the visitor and guides him/her through the hotel’s facilities in response to specific requests that the customer can control by voice input. The visitor also has the opportunity to request a quotation.
“In the hotel industry it is vital to appeal emotionally to customers in order to convince them of what is being offered. VoiceFlash generates a personal and individual dialogue which is fundamental to achieving an excellent conversion rate in online channels,” states .dotkomm Managing Director Ralf Pispers. “In the MAVIDA interface we are opening up a new dimension for internet communication – entire internet applications are conceivable in future with VoiceFlash.”
VoiceFlash is made possible by combining a modern Flash server with an innovative voice platform. The speech recognition software – an award-winner at Voice Days 2009 – converts the customer’s voice stream into inputs and then controls the interactive video interface in this way. VoiceFlash is available in all Western European languages and on all existing mobile and fixed networks and can be used without problems with standard hardware and software.
“A personal atmosphere on the internet presence is particularly important to success in online business,” says Carsten Welge, Product Manager at MATERNA. VoiceFlash enables companies to overcome one of the greatest barriers in online sales – the anonymity of the way you present your offer.”
Hotel owner Ilona Hagleitner is convinced that she can “increase customer conversion rates and reservations using the interactive video interface and VoiceFlash technology.” August sees the video interface for the family’s second hotel, the HAGLEITNER Family Balance Hotel & Spa, go online – using VoiceFlash, of course.
Other links:
http://www.mavida.at
http://www.voiceflash.de
Press contact:
Zwei Vau Kommunikation
Vera Vickermann
Tel.: +49 (0)221 16 84 38 34
Fax: +49 (0)221 16 82 19 78
Mobile: +49 (0)173 29 20 658
E-mail: presse@dotkomm.de
www.zwei-vau.de
About MATERNA:
MATERNA is a leading software company in the fields of information and communications technology. The company employs around 1300 staff worldwide and generated sales of some 153 million euros in 2009. The Communications business unit sells service platforms, premium content services and voice and video applications. MATERNA is also successfully position as MVNE and is an internationally renowned provider of fixed network and M2M communications services. Its expertise in resolving difficult and complex challenges for its customers means that the company is much sought-after as a partner to network operators, service providers, companies and agencies.
Further information:
Antje Krämer
MATERNA Information & Communications
Vosskuhle 37, D-44141 Dortmund
Tel.: +49 (0)231 5599 – 8396
E-mail: antje.kraemer@materna.de
www.materna-communications.de
About .dotkomm:
.dotkomm rich media solutions is a leading service company for the design and development of audio and video interfaces and interactive internet solutions. The 20 staff at the Cologne-based multimedia specialist unite online expertise and professional media production. Using patented technology, .dotkomm is bringing natural communication to the internet, achieving above-average success in terms of response and conversion rates. .dotkomm services leading brands such as Alte Leipziger Versicherung, Deutsche Post, DKV, Hannoversche Leben, ITS and new business ideas such as beachkini.com and steuerberaten.de.
.dotkomm rich media Solutions GmbH
Ehrenfeldgürtel 82-86
D-50823 Köln
Tel.: +49 (0)221 179 199-0
Fax: +49 (0)221 179 199-29
E-mail: info@dotkomm.de
www.dotkomm.de
